Branding · 2023
NEOM Brand System
Comprehensive brand identity system including motion language, 3D assets, and multi-channel design guidelines.
200+
Brand assets
12
Markets
100%
Consistency
The Challenge
What stood in the way
A mega-project brand needed a unified identity system across 12 international markets — with dozens of agencies producing inconsistent assets.
Our Solution
How we solved it
We delivered a comprehensive brand system: motion language, 3D asset library, design tokens, and partner guidelines that reduced production costs by 45%.
Process
From strategy to launch
- 01
Brand Audit
Analyzed existing assets across 12 markets and identified consistency gaps.
- 02
System Design
Created design tokens, typography scales, and motion principles in Figma.
- 03
Asset Production
Built 200+ brand assets including 3D elements and motion templates.
- 04
Rollout
Trained 8 partner agencies and launched brand portal for self-service.
Stack
Technologies we used
Impact
Measurable outcomes
- Unified brand presence across 12 international markets
- Reduced agency production costs by 45%
- Delivered motion system adopted by 8 partner agencies
Gallery
Inside the product
“For the first time, every touchpoint feels unmistakably ours — anywhere in the world.”
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